How It Works

How It Works

From idea to funded, in five steps

Running a campaign on IVA CROWD takes about an hour of setup and then a few focused weeks of sharing it. Here is exactly what happens at each stage, what we do, and what is expected of you.

1. Create your account and verify it

Sign up with an email address and choose whether you are raising as an individual or on behalf of an organisation. Verification asks for a government-issued ID, and for organisations, a registration document and the details of an authorised representative.

Verification protects backers, and it is also what unlocks your payouts. Most accounts are approved within one business day. You can build your campaign while verification is pending -- you just cannot withdraw funds until it clears, so start it early.

What you will need

  • A photo of a valid passport, national ID or driving licence.
  • For organisations: registration or charity number and a recent registration document.
  • A bank account or supported payout method in your own name, or your organisation's name.

2. Build your campaign page

The campaign builder walks you through the page in order, and you can save and return at any point before publishing.

  • Title and category. Say plainly what you are raising for. The category determines where your campaign is browsed and discovered.
  • Funding goal and deadline. Set the amount you actually need and the date you need it by. Both are shown publicly on your page.
  • Your story. A rich-text editor with headings, lists, images and video embeds. Explain the project, the people, and where the money goes.
  • Cover image and gallery. One strong cover image and a handful of supporting photos. Real photographs of the actual project outperform stock imagery by a wide margin.
  • Budget breakdown. Optional, and strongly recommended. Campaigns that publish a line-item budget convert noticeably better.

When you publish, the campaign goes to our review queue. Review is normally same-day, and we come back to you directly if anything needs clarifying rather than rejecting silently.

3. Share it with people who already know you

This is the part organisers underestimate. Campaigns do not get discovered into success -- they get shared into it, and the first contributions almost always come from people who already know the organiser.

Before you announce publicly, contact your closest supporters individually and ask them directly. A page that already shows contributions converts strangers far better than an empty one. Every campaign gets share links, a QR code for print and events, and social preview cards generated automatically.

4. Receive donations and keep backers informed

Backers contribute directly on your page. They can pay by card and, depending on their country, by local payment methods and digital wallets. Contributions can be made publicly, anonymously, or with a message attached.

Every contribution triggers an automatic receipt to the backer and a notification to you. From your dashboard you can watch funds arrive in real time, export the full contribution list, reply to comments, and post updates.

Post updates. Campaigns that publish at least one substantial update a fortnight raise measurably more than those that go quiet. An update is also what convinces a hesitant visitor that the project is genuinely active.

5. Get paid out

Funds accumulate in your campaign balance as they clear. Once your account is verified and you have added a payout method, you can request a withdrawal from your dashboard.

  • Request a payout for any amount above the minimum shown in your dashboard.
  • Our team reviews the request, normally within one business day.
  • Approved payouts are sent to your bank account or chosen payout method, typically arriving in 2 to 5 business days depending on your country and bank.
  • Platform and processing fees are deducted before payout, and every deduction is itemised on your statement.

You do not have to wait for the campaign to end. Most organisers withdraw progressively as costs come due.

For backers

Supporting a campaign takes under a minute and does not require an account, although creating one lets you track everything you have supported and receive updates from the projects you care about. Card details are handled entirely by our payment providers and never touch our servers.

If something goes wrong with a campaign you backed, report it from the campaign page. Our Trust & Safety team reviews every report -- see Trust & Safety for how that process works and what refunds are possible.

Common questions

What happens if I do not reach my goal?

Campaigns keep whatever they raise. Contributions are not returned if the goal is missed, so set a goal that reflects the minimum you genuinely need, and describe stretch plans separately.

Can I edit my campaign after it is live?

Yes. Story, images and gallery can be edited at any time. Changes to the funding goal or deadline after launch require a short review, because backers contributed on the basis of the original terms.

How much does it cost?

There is no charge to create or publish a campaign. Fees are deducted from funds raised -- see Pricing & Fees for the full breakdown.